Large crowds surrounded the Team Sky bus ahead of the stage - Josh Evans/Immediate Media
The splatter design is separated from the clean white design with coloured bands in British national colours - Josh Evans/Immediate Media
The BMC Racing team car has adapted its roof rack system to accommodate thru-axle equipped disc brake bikes - Josh Evans/Immediate Media
Andre Greipel's second bike is the disc brake version of the new Ridley Noah, which the German won the stage on - Josh Evans/Immediate Media
Smooth-pedalling Bob Jungels warms down on the rollers. - Josh Evans/Immediate Media
Bob Jungels (Quick-Step Floors) wears the national colours of the Luxembourg road race champion - Josh Evans/Immediate Media
Canyon-Eisberg warmed down on rollers after the stage finish - Josh Evans/Immediate Media
Team Wiggins' Tom Pidcock warms up ahead of the short 120km stage in Bristol - Josh Evans/Immediate Media
Stefan Kung (BMC Racing) wears Suplest Edge3 Pro road shoes - Josh Evans/Immediate Media
Connor Swift (Madison-Genesis) rolls to the stage start in his British national road race champion jersey - Josh Evans/Immediate Media
Arm warmers and clear sunglasses lenses were the order of the day as the rain began to drizzle at the stage start in Bristol - Josh Evans/Immediate Media
Chris Froome used a Garmin Edge 1030 for stage 3 of the Tour of Britain - Josh Evans/Immediate Media
Chris Froome switched saddles during the Giro d'Italia after comfort issues and looks to have stuck with the non-sponsor saddle - Josh Evans/Immediate Media
A look at the underside of Chris Froome's saddle - Josh Evans/Immediate Media
Froome's bike was also equipped with special yellow versions of Elite Custom Race Plus bottle cages - Josh Evans/Immediate Media
The titanium rails on Froome's saddle are marked with marker pen to ensure the setup is correct - Josh Evans/Immediate Media
Tom Pidcock's (#44) Pinarello Dogma F10 - Josh Evans/Immediate Media
Coloured bars on Chris Froome's forks denote victories at the Vuelta a Espana and Giro d'Italia, alongside his four Tour de France titles - Josh Evans/Immediate Media
The coloured bars also feature on the seatstays of Froome's bike - Josh Evans/Immediate Media
Geraint Thomas raced aboard a standard issue Pinarello Dogma F10 X-Light - Josh Evans/Immediate Media
Geraint Thomas' Pinarello Dogma F10 X-Light - Josh Evans/Immediate Media
Thomas uses a Garmin Edge 820 computer - Josh Evans/Immediate Media
Tony Martin has customised his Selle Italia saddle for extra security - Josh Evans/Immediate Media
Mark Renshaw first used the ENVE Aero SES stem at the Tour Down Under earlier this season - Josh Evans/Immediate Media
Each of the Dimension Data riders uses Emerald Green Chris King hubs on their ENVE wheels - Josh Evans/Immediate Media
Caleb Ewan raced on a custom-painted Scott Foil Disc for stage 3 of the Tour of Britain - Josh Evans/Immediate Media
Ewan's leadout man Roger Kluge uses a significantly wider Syncros cockpit than his teammate - Josh Evans/Immediate Media
Ewan's cockpit was another in the race to use a computer mount from aluminium specialists K-Edge - Josh Evans/Immediate Media
A look at the front end of Caleb Ewan's Scott Foil - Josh Evans/Immediate Media
Chris Froome's Pinarello Dogma F10 X-Light celebrates winning each of the three Grand Tours - Josh Evans/Immediate Media
The Italian Pro Continental team use Favero Assioma Duo power meter based pedals - Josh Evans/Immediate Media
Each of the Bardiani CSF riders used Selle SMP saddles with oversize cut-out sections - Josh Evans/Immediate Media
Direct Energie uses Wilier branded Alabarda integrated cockpits, with the name inspired by a type of axe - Josh Evans/Immediate Media
Primoz Roglic's custom Bianchi Oltre XR4 - Josh Evans/Immediate Media
The Bardiani CSF team raced on its Cipollini RB1K The One framesets - Josh Evans/Immediate Media
The Cipollini framesets were paired with SRAM Red eTap groupsets - Josh Evans/Immediate Media
Sylvain Chavanel raced aboard his specially painted Wilier for the stage - Josh Evans/Immediate Media
Sacha Modolo uses a carbon, oversized Vision stem for extra stiffness while sprinting - Josh Evans/Immediate Media
Modolo has been known to customise his race bikes with stickers for several seasons - Josh Evans/Immediate Media
Ben Swift raced aboard his UAE Team Emirates Colnago V2-R in the national colours of Team Great Britain - Josh Evans/Immediate Media
Stephen Williams was another Team Great Britain rider to use his team bike, a SEG Racing Academy Koga - Josh Evans/Immediate Media
Simple hand-written notes can be vital during the race - Josh Evans/Immediate Media
Alex Dowsett's Canyon Ultimate CF SLX - Josh Evans/Immediate Media
Dowsett's Selle Italia SP-01 saddle has independent flex on either side of the saddle for improved comfort and support - Josh Evans/Immediate Media
Jasha Sutterlin's Canyon Ultimate CF SLX - Josh Evans/Immediate Media
Sutterlin uses a K-Edge out-front computer mount with the branding masked to prevent any sponsorship issues - Josh Evans/Immediate Media
Stefan Kung's BMC Teammachine SLR01 - Josh Evans/Immediate Media
A Canyon-Eisberg bike has some final adjustments ahead of the stage - Josh Evans/Immediate Media
Phil Bauhaus's Giant TCR - Josh Evans/Immediate Media
Team Sunweb uses Fouriers mounts to hold its Dura-Ace Di2 junction boxes under the stem - Josh Evans/Immediate Media
Dimension Data's Scott Thwaites was the only rider on a red Cervelo S5, with the remainder of the team on the usual team issue green finish - Josh Evans/Immediate Media
Andre Greipel's integrated cockpit system features custom artwork for the 'Gorilla' - Josh Evans/Immediate Media
Greipel's Ridley also featured his usual custom saddle design - Josh Evans/Immediate Media
Usually running C-Bear bottom bracket bearings, Greipel's bike was equipped with a Campagnolo bottom bracket at the race - Josh Evans/Immediate Media
A look at Wanty-Groupe Gobert's Cube C:68 Litenings - Josh Evans/Immediate Media
A Wanty-Groupe Gobert mechanic attaches race notes to each of the team's stems ahead of the stage start - Josh Evans/Immediate Media
Team Wiggins raced on a mix of 2018 and 2017 Pinarello Dogma F10 framesets - Josh Evans/Immediate Media
Julian Alaphilippe's S-Works Tarmac features a commemorative sticker on the top tube celebrating his polka-dot jersey victory at the Tour de France - Josh Evans/Immediate Media
Connor Swift's Genesis Zero SL in custom colours for the British national road race champion - Josh Evans/Immediate Media
Swift's nickname adorns the top tube in gold lettering - Josh Evans/Immediate Media
Swift adds a K-Edge out-front computer mount to his custom-painted bike - Josh Evans/Immediate Media
JLT Condor is one of very few professional teams to use Campagnolo's Super Record bottle cages, which weigh a claimed 27g - Josh Evans/Immediate Media
The JLT Condor team uses Campagnolo Super Record EPS groupsets with Power2Max power meters and Speedplay pedals - Josh Evans/Immediate Media
ONE Pro Cycling has some of the most expensive team cars in professional cycling - Josh Evans/Immediate Media
ONE Pro Cycling has been racing on Aston Martin edition Storck road bikes for the 2018 season - Josh Evans/Immediate Media
Each of the Aston Martin/Storck collaboration bikes are painted in Argentum Nero — Aston Martin Q by Aston Martin paint - Josh Evans/Immediate Media
A look at the front end of the Aston Martin Fascenario.3 - Josh Evans/Immediate Media
The bike is equipped with carbon bottle cages from Storck - Josh Evans/Immediate Media
Colour-coordinated Vision chainrings are paired with a Power2Max power meter and K-Force light carbon crank arms - Josh Evans/Immediate Media
Tom Moses' Condor Leggero for JLT Condor - Josh Evans/Immediate Media
Each Quick-Step Floors rider has a 'Wolfpack' sticker on their bike - Josh Evans/Immediate Media
The new S-Works Venge can be setup with an integrated out-front computer mount on the stem face plate - Josh Evans/Immediate Media
Quick-Step Floors mechanics check disc rotor alignment on the team bikes ahead of the stage 3 start - Josh Evans/Immediate Media
The new S-Works Venge uses a BB30 bottom bracket, which CeramicSpeed provides for the team - Josh Evans/Immediate Media
Canyon-Eisberg uses carbon bottle cages from 3T - Josh Evans/Immediate Media
Fernando Gaviria's Specialized S-Works Venge - Josh Evans/Immediate Media
Despite the hilly parcours of the Bristol stage, Gaviria stuck with his usual 54/42 chainrings combination leading the peloton up the first part of the Providence Lane climb - Josh Evans/Immediate Media
Quick-Step Floors uses 26mm S-Works Turbo tubular tyres for the majority of its racing - Josh Evans/Immediate Media
Ryan Christensen's Canyon Aeroad CF SLX for Canyon-Eisberg - Josh Evans/Immediate Media
Christensen pairs his Rotor crankset with elliptical chainrings from Doval - Josh Evans/Immediate Media
The British Continental team Canyon-Eisberg runs Shimano Ultegra Di2 drivetrains - Josh Evans/Immediate Media
Maxxis introduced the new High Road clincher tyre at the Tour of Britain, which Canyon-Eisberg debuted on its Hunt carbon rims - Josh Evans/Immediate Media
This article first appeared on Cyclingnews .
Bookended by the opening and closing weeks of the Vuelta a España , the Tour of Britain is still able to draw a stellar field, starting in Wales before finishing with a 77km London criterium a week later.
The likes of Chris Froome and Geraint Thomas (Team Sky ), Fernando Gaviria and Julian Alaphilippe (Quick-Step Floors ) Andre Greipel (Lotto-Soudal ) and Caleb Ewan (Mitchelton-Scott ) line up alongside riders from the British domestic racing scene, as well as some of the most exciting up-and-coming youngsters in the sport.
Although the race is positioned towards the end of the 2018 season and the latest tech has already been documented, unique setups and changing products are on show at the Tour of Britain alongside lesser-seen Continental and Pro Continental bike builds.
After a training crash ahead of the Giro d'Italia back in May, Chris Froome was reported to have switched from his long-reliable and team sponsor choice of a Fizik Antares saddle to an offering from Specialized . Four months and two Grand Tours later and it appears the four-time Tour de France champion has stuck with an alternative saddle, using an unbranded saddle at the Tour of Britain that closely resembles a model from Specialized.
Chris Froome switched saddles during the Giro d'Italia after comfort issues, and looks to have stuck with the non-sponsor saddle - Josh Evans/Immediate Media
Movistar's Jasha Sütterlin is another rider opting for non-sponsor components in a K-Edge out-front computer mount, which is a component that has dominated the WorldTour peloton in recent times. Like Chris Froome, Sütterlin has masked the K-Edge branding on his mount to prevent any sponsorship issues.
Sütterlin uses a K-Edge out-front computer mount with the branding masked to prevent any sponsorship issues - Josh Evans/Immediate Media
The latest aero framesets from Specialized and Ridley were on display at Quick-Step Floors and Lotto-Soudal, respectively, which were first seen at the Criterium du Dauphine and Tour de Suisse back in June.
Andre Greipel has so far taken two victories on the latest Ridley frameset at the Tour of Britain and, interestingly, one was achieved on the disc brake version of the bike and the second victory occurred on the rim brake version.
Julian Alaphilippe's S-Works Tarmac features a commemorative sticker on the top tube celebrating his polka-dot jersey victory at the Tour de France - Josh Evans/Immediate Media
Quick-Step Floors' self-titled nickname of 'The Wolfpack' is celebrated with stickers on either the stem or frame of each of the team's bikes and Tour of Britain stage 3 winner Julian Alaphilippe added a secondary polka-dot sticker on his top tube to celebrate his Tour de France King of the Mountains jersey victory.
Click or swipe through the gallery above for a closer look at the tech on show from the United Kingdom's premier stage race.