If you frequently suffer from aching joints and muscles after riding then this stuff is definitely worth a punt.
It's a gel that's designed to soothe and calm muscles – think Deep Heat but blue and containing natural ingredients (10 in all).
The Blue Active gel is easy to apply and absorbs quickly, providing a near-immediate cooling and slightly numbing effect.
It’s in no way a substitute for a massage or a good day's worth of relaxing, but if you need to bring some comfort back to the next day's ride then it’s an ideal solution.
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