Zwift has dropped the price of the Zwift Hub One smart trainer by 20 per cent.
Available through zwift.com, the direct-drive smart trainer has been reduced from £549.99 / $599.99 / €599.99 to £450 / $500 / €500.
The Hub One was released in October, taking the existing Hub – one of the best smart trainers we've tested – and adding the new Zwift Cog.
This freehub attachment enables almost any bike with an 8- to 12-speed drivetrain to be mounted to the Zwift Hub One. Variable gearing is then taken care of by the Zwift Hub through virtual shifting, which provides an extra-wide range with “minimal jumps” between each of its 24 virtual gears.
Earlier this month, Zwift and Wahoo announced the new Wahoo Kickr Core Zwift One smart trainer, which essentially applied the Zwift Cog to Wahoo's existing Kickr Core trainer.
As a result, Zwift is discontinuing the Zwift Hub, but, following the announcement of the existing trainer's sale price, the software giant said: "Full support is expected for the lifetime of the product. Zwift remains committed to hardware and will continue to invest to bring increasing value and innovation to our customers."
When we reviewed the original Zwift Hub, BikeRadar's smart trainer tester, Simon von Bromley, described it as offering "exceptional performance in many areas".
The Zwift Hub One is available through zwift.com and the sale price will be applied across all locations. No discount code is required. Zwift says the trainer will be available "while stocks last".
