Retro looks meet wireless tech – this 40th anniversary Yeti is a 90s mountain biker's dream bike

Retro looks meet wireless tech – this 40th anniversary Yeti is a 90s mountain biker's dream bike

40th Anniversary ASR features a fully custom spec list

Yeti

Published: April 3, 2025 at 3:00 pm

Yeti has unveiled a new special edition of its ASR cross-country bike as part of the brand's 40th anniversary celebrations.

The bike features a forgotten historic livery of turquoise and grey, which adorned the bikes of Jimmy Deaton and Juli Furtado in the 90s.

The brand has celebrated previous anniversaries with bike releases, most recently its 35th with the ARC.

The new limited-edition frame is fully wireless, unlike the standard ASR, which features cable ports for use with mechanical groupsets.

Yeti has worked alongside other brands to give the 40th Anniversary ASR a fully custom spec list, resulting in plenty of nostalgic details.

Yeti 40th Anniversary ASR
Yeti has decided to take a break from its iconic turquoise and yellow colourway. Yeti

A notable mention goes to the Fox 34 SL fork, which is painted to match the brand’s famous turquoise colourway and features silver hardware.

Yeti 40th Anniversary ASR head badge
The crown of the Fox 34 SL has also been matched to Yeti's turquoise colourway. Yeti

The fork has also been bumped up by 10mm compared to the standard ASR, now providing 130mm of travel.

Elsewhere, the Chris King and SRAM parts feature a 3D Violet theme, adding a retro feel to the bike.

Yeti 40th Anniversary ASR with custom SRAM XX Transmission
SRAM has supplied a 3D Violet derailleur cage for its XX Transmission. Yeti
Yeti 40th Anniversary ASR with DT Swiss wheelset
Silver spokes should catch sun rays nicely. Yeti

Polished DT Swiss Revolite spokes are used in the wheelset, alongside 3D Violet hubs that will bring a sparkle to sunny days. Maxxis Forekaster tyres with turquoise hot patches are wrapped around the wheels.

Yeti 40th Anniversary ASR with ODI Yeti grips
Wire has long been used to secure grips, but the invention of lock-on grips has made the practice less common. Yeti

Original moulds were located to revive the ODI Yeti grips, with metal wire neatly attached to keep them from wandering out of place.

Yeti 40th Anniversary ASR limited badge
Each bike will be numbered. Yeti

The bike is available for purchase, with Yeti making only 200 examples, priced at £13,999 / $13,900.

There’s little else to say about the bike other than we’re big fans of this retro-inspired special edition, so we’ll let the photos below do the rest.

Yeti 40th Anniversary ASR
Fox's Transfer Neo dropper post features. Yeti
Yeti 40th Anniversary ASR with 3D Violet DT Swiss hubs
The number 40 is etched into the DT Swiss hubs. Yeti
Yeti 40th Anniversary ASR with custom SRAM XX Transmission crank
3D Violet can be spotted all over the bike. Yeti
Yeti 40th Anniversary ASR with custom Fox Float DPS
The silver linkage adds to the retro vibes. Yeti
Yeti 40th Anniversary ASR with Chris King seat collar
Chris King supplies the seatpost collar and headset. Yeti
Yeti 40th Anniversary ASR active suspension livery
"Active suspension" harks back to Yeti's first full-suspension bikes. Yeti
Yeti DH rider 1990's
Yeti is one of the longest-running teams in mountain biking. Yeti