In this episode of the BikeRadar Podcast, senior technical writer Tom Marvin and MBUK staff writer Rachel Bennet are joined by Dr Fiona Spotswood, an associate professor in marketing and consumption at the University of Bristol.
With mountain biking being such a male-dominated sport, the team discuss ways in which women's participation could be boosted and some of the issues holding women back.
Dr Spotswood shares her research, including the structural and cultural barriers to female participation, as well as highlighting the areas that have seen successful growth in recent years.
How to subscribe to the BikeRadar Podcast
The BikeRadar Podcast takes you to the heart of the issues that matter for bike riders, whether you're a roadie, mountain biker, gravel rider or commuter.
From the latest tech news, reviews and debates, to interviews with the biggest and most interesting personalities in cycling, the podcast is your direct line into the BikeRadar team.
To make sure you don’t miss a future episode, you can subscribe via Apple, Spotify or wherever you get your podcasts.
