In the third part of our exclusive series of interviews with Sir Chris Hoy, the six time Olympic gold medalist talks about the decision to launch his HOY Bikes brand and developing the range in conjunction with Evans Cycles.
We've already shown you the flagship road bike, the Sa Colobra 004. Now you can watch Sir Chris Hoy talking about his input into the bikes and how he's taken a very hands on approach to testing and refining them.
Sir chris hoy on his own brand
Video: Sir Chris Hoy on his own brand