Trek has announced three striking new paint options to add to its Project One Designer Series offerings.
Spearheaded by Micah Moran, senior product graphic designer, there are three new Designer Series options – ‘Driftless’, ‘Formula Fast’ and ‘Collector’s Edition’. Each paint scheme is specific to a model in Trek’s range.
Let’s take a closer look at what’s been concocted in Trek’s hallucinogenic spray booths.
Designer Series Driftless
Specific to the brand’s Checkpoint gravel bike, Trek says the paint scheme pays homage to Wisconsin’s Driftless region. The paint scheme features topographical maps on the top of the fork leg and seat tube. This also extends to the Trek logo on either side of the down tube.
There are nine colour options to choose from and it adds £1,100 / $1,000 / €1,200 on top of the base Project One price.
Designer Series Formula Fast
Inspired by Elisa Longo Borghini’s win at the 2022 Paris-Roubaix Femmes, the ‘Formula Fast’ colourway takes inspiration from Formula One and rally car racing, striking a balance between modernity and nostalgia. The paintjob is only available on the Domane SLR and Domane+ SLR.
A ‘Formula Fast’ graphic features on the outside of both chainstays' faces, alongside a number on the seat tube and a graphic towards the bottom of both fork legs.
There are 10 base colours available and the number on the seat tube can be customised from 0 to 9. There are six fork leg graphics to select from and the paint scheme will add an extra £1,650 / $1,200 / €1,800 to the price.
Designer Series Collector’s Edition
Designed for the Madone, the ‘Collector’s Edition’ is the final new offering in Trek’s Designer Series. The bike’s aesthetic is unfussy, with a single metallic colour (of which there are 10 to choose from) contrasted with raw carbon for the seat tube to present the illusion it isn’t there.
It also further highlights the already pronounced IsoFlow zone (a hole in the seat tube designed to improve aerodynamics without compromising on comfort).
Like the ‘Formula Fast’, you’ll need to shell out another £1,650 / $1,200 / €1,800 if you want to customise your Madone with this colourway.
