The Sea Otter Classic may no longer be the first event on the international mountain bike race calendar but it's still the earliest opportunity for many manufacturers to show off their latest wares to the press and public, and this year's outing didn't disappoint.
BikeRadar's James Huang, Matt Pacocha and Ben Delaney were there at the Laguna Seca raceway in California, along with What Mountain Bike's Justin Loretz, to bring you the inside scoop from the event, and various launches in the week preceding it.
There's a full list of our tech coverage below, in case you missed anything. For full coverage of the racing, visit our sister site www.cyclingnews.com. Check out our image gallery for a wrap-up of some of the weird and wonderful stuff we saw at Sea Otter 2012.
Ever wanted to alter your tyre pressure on the fly? Well, now you can thanks to Adaptrac
Answer: ProTaper 780 and 20/20 bars
BMC: TeamElite TE01 29 carbon hardtail
Baja Designs: Double Stryk and Strykr SL light
Bell: Latest helmets
Boo Bicycles: Bamboo bikes
Breezer: Venturi steel road bike
Calfee: Bamboo bikes, PowerBar with integrated Di2 battery, carbon tandem
Cardo: BK-1 two-way communicator system
Catlike: Vacuum road helmet
Commencal: Meta AM29
Continental: 29erRace King, Mountain King and X-King tyres, plus Revo Sealant
Club ride: Cycling clothing
Colnago: C59 Disc nearing production
Coyle: Wooden helmets
CrankBrothers: New Candy pedal colours, Iodine 29er wheels, Speedier Lever
Dainese: New pads with BOA-style closures
DannyShane: Cycling clothing
Deity: CZ38 Special handlebar, Locust and Cavity stems
DT Swiss: XMM 120 29er fork and X 313 shock, RR21 Dicut road clinchers, Spline mountain bike wheels
E*thirteen: TRS+ Dual chain guide
Easton: 35mm clamp for new Havoc bar and stem
Eecycleworks: Latest Eecrank
Element Case: iPhone cases for cyclists
Ellsworth: Evolve, Dare, Enlightenment and Roots
Enduro: New bearings, seals and tools
FSA: New finishes, K-Force carbon 'cross cantilevers, Metropolis transmission
Felt: Edict Nine full-suspension 29er
Five Ten: Freerider Pro 'green zebra' andDiddie Schneider signature shoes
Foes: New Shaver 29, FXR and SSV, plus revised Hydro
FOX: 2013 forks and shocks, DOSS dropper post
Freelap: Timing posts
Fuji: SLM29 carbon 29er hardtail, Altamira CX Disc 'cross bike
Gamut: Revamped P-series chain guides
Giant: Anthem X Advanced 29er, Danny Hart's Glory
Grammo: US-made titanium Toa 29er
Haro: Carbon 29er hardtails
Industry Nine: New i25 road wheels
Intense: 650b Tracer and Carbine
Jamis: Dragon 650b hardtail
Kali: Prototype Maraca trail lid and Akala cross-country/road helmet
Kappius Components: Evolution hubs
Kenda: 650b Karma and Slant Six tyres
Keywin: Carbon Ti road pedals
KHS: Working on 650b downhill bike
KORE: OCD and Torsion bars, Durox and Repute stems
KS: LEV dropper post
Lezyne: Bottle cages, CO2 inflator, Femto lights
Lil' Shredder: Kids' bikes
Loaded Precision: Anodised components
Magura: Hydraulic rim brake system
Mavic: Expanded 29er wheel range
MET: Launching in US with Kaos, Velano, Forte and Terra helmets
Moots: MX Divide reaches production
MRP: Bling Ring chainring and Micro G2 SL chain guide
Nukeproof: Rook slopestyle bike
Norco: 650b prototypes, 2013 tweaks and Tactic road bike
ODI: Latest grips
One Industries: Latest mountain bike clothing
Onza: Canis, Greina, Ibex and Lynx mountain bike tyres
Open: A new mountain bike brand from boss of Cervelo
Optrix: iPhone chest mount
Origin8: Crawler fatbike and Lactic Acid road bike
Osprey: Insulated Delivery System water bladder
O-Tus: Helmet-mounted speaker system
Praxis Works: New chainrings and BB adaptors
Prologo: Nago Evo X8, X-Zero, Zero 2 and Zero TT saddles
Raleigh: Disc-equipped RXC Pro 'cross bike
Redline: NewConquest Disc and Monobelt, tweaked Conquest Carbon, prototype hardtail
Reynolds: 650b and 29er wheels
Ritchey: Prototype Shield 'cross tyre
RockShox: 650b Revelation, new Solo Air spring and remote lockout, Trek EVO Link specific shocks
Rotor: Latest cranks and Q-rings
Santa Cruz: Rear through-axles
Shimano: Prototype chain guide for new Saint and Zee groups
Showers Pass: Hydration systems
Spank: Spike Ultralite flat pedals
SRAM: WiFLi derailleurs for Red and Force, 650b wheel
Stevens Sondra: SL 29er carbon hardtail,
Teva: Links-Mid and Crank flat-pedal shoes
THE: Draco cross-country helmet and Maxi pads
The North Face: Mountain bike clothing
Titus: Working on El Guapo 29er
Torker: 29er cruiser
Trek: Prototype wheels, tyres and, maybe, SRAM Red discs, EVO Link specific RockShox shocks
Troy Lee Designs: Latest mountain bike clothing
Truvativ: Custom BlackBox handlebars
Turn: New road cranksets
Volagi: Viaje adventure road bikes
White Lightning: Chain Johnny drivetrain cover
Yeti: 303 WC Carbon downhill bike, Jared Graves's custom four-cross bike
Zipp: New aero bars