Some see punctured tubes and torn tent matieral - Green Guru sees a cool new backpack - Ben Delaney / Immediate Media
Green Guru recently purchased Alchemy Goods, another upcycle brand that makes stuff like this wallet - Ben Delaney / Immediate Media
Last year after Interbike, Green Guru took the used signage from the exhibition hall and remade it into packs - Ben Delaney / Immediate Media
Need to transport a bunch of beer on your bike? Green Guru has fork sleeves and an insulated six-pack holder that drapes over a top tube - Ben Delaney / Immediate Media
Recycled tubes feature heavily in both Alchemy Goods' and Green Guru's lineups - Ben Delaney / Immediate Media
Alchemy Goods' goods can now be purchased through Green Guru - Ben Delaney / Immediate Media
Some people throw out their inner tubes when punctured, or trash nylon when old or out of fashion. Green Guru, on the other hand, has made a business of recycling these materials into backpacks, saddle bags and other cycling products. This year, the Colorado company hit a milestone of a million pounds (453,592kg) of repurposing raw materials.
Green Guru opened shop in 2005 in Boulder, Colorado, and gets its raw materials from places like local bike and outdoors shops. The outdoor collective REI donates used bike tubes that are used in most Green Guru products. For its insulating and productive products like beer Koozies and laptop sleeves, Green Guru sources used wetsuits from Sea World and Patagonia.
Last year after Interbike, Green Guru took the used signage from the exhibition hall and remade it into packs - Ben Delaney / Immediate Media
Because of its business model, Green Guru has a gold level status with the Colorado Environmental Leadership Program.
Last year, Green Guru's parent company Eco Brand Groups purchased Alchemy Goods, another environmentally friendly 'upcycler' of cycling products.
Green Guru recently purchased Alchemy Goods, another upcycle brand that makes stuff like this wallet - Ben Delaney / Immediate Media
Less waste into landfills and more cool bike products into the world? Green Guru calls that a win win, at a million pounds and counting.
Need to transport a bunch of beer on your bike? Green Guru has fork sleeves and an insulated six-pack holder that drapes over a top tube - Ben Delaney / Immediate Media
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
This website is owned and published by Our Media Ltd. www.ourmedia.co.uk
