While many countries will be competing on the London Olympic velodrome on stock (albeit high-end) products, Team Great Britain will be racing with the unique creations of UK Sport's "Innovation" project. While subdued in graphics and logos, the technology behind the frames, forks, handlebars and helmets is anything but.
Bucking the trend of wheels almost snug against frames and forks, the Team GB forks sport sprawling forks, allegedly for better air flow around the front wheel.
The integrated stem/handlebars on the mass-start bikes are hugely bulbous at the stem, and striking narrow at the drops.
For helmets, Team GB worked for three years with Bristol-based firm Crux Product Design, employing 3D scans to get a perfect fit.
When it comes to wheels, Team GB are more alike with many of their international competitors, opting for the thoroughly proven designs of Mavic.
Check out the gallery at right for all the details.