Donation to charity for every women's Bella Ciao sold

Donation to charity for every women's Bella Ciao sold

5% of net sales will go to Against Breast Cancer

Published: November 22, 2010 at 12:40 pm

We showed you the new city bikes from Bella Ciao last month. Now UK distributors Bikesales4u.com have announced they'll donate money to a breast cancer charity for every women's bike sold.

Five percent of net sales will go to Against Breast Cancer to fund research aimed at increasing survival after diagnosis and, ultimately, developing a vaccine. The charity will get between £25.49 and £51 for each bike sold, depending on the model.

For details, visit Bikesales4u.com. In other Bella Ciao news, the company will soon unveil a new model – the limited edition Moscova, described as "an all-chrome, lightweight ladies' city bike". Pricing is still to be confirmed.