To celebrate the partnership between Team Garmin-Sharp and the Worldwide Wildlife Fund, Dan Martin will be wearing a specially designed, bamboo-inspired POC Octal helmet during the Tour of Beijing.
The new-look helmet was created by East London designer Steve Edge and will be auctioned at the end of the race to raise funds for the WWF's global conservation efforts.
Check out the stylish new lid in the gallery above and let us know what you think of it in the comments below.