Bradley Wiggins' victory in the Tour de France spurred record numbers of people to join British Cycling, the governing body for cycling in the UK.
Over 2,400 registered in July to take British Cycling's membership up to 51,000. And since Wiggins crossed the line to take the overall win on the Champs Élysées on 22 July, more than 1,000 have joined the organisation.
"This surge in membership comes in the middle of a great summer for British Cycling,” said Ian Drake, British Cycling Chief Executive. "We recently passed 50,000 members and were delighted by Sport England figures which showed 160,000 more people are cycling than were six months ago.
"July has been a bumper month. We’ve celebrated success by fellow British Cycling members Bradley Wiggins, Britain's first Tour de France winner, and Lizzie Armitstead, whose medal in the London 2012 women's road race on Sunday drew in unprecedented crowds.
"There is more great cycling to come in the Olympics and Paralympics and I believe we have already established a legacy for the sport. Continued success will inspire thousands more to join British Cycling."
Membership to British Cycling starts from just £24 per year with benefits including up to £10m liability insurance, free legal advice for cycling incidents, priority ticket access to major cycling events and huge discounts from our own magazines including Cycling Plus, Procycling and Mountain Biking UK.
For more on membership options, take a look at this fact sheet from British Cycling.
