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While not universal, a general theme in the development of new products seems to be making them lighter, stronger and ultimately stiffer.
Stiffer is generally seen as a good thing, and that's true in some circumstances, but perhaps not all.
Tom and Seb sat down in their respective echo-proof(ish) rooms to discuss where and why altering stiffness is important, as well as look briefly at Seb's recent enduro suspension fork grouptest, the completion of which spurred this discussion.
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