Atherton Racing to ride custom-built Atherton Bikes

Atherton Racing to ride custom-built Atherton Bikes

Atherton Racing are joining forces with Dragons' Den entrepreneur Piers Linney, Dave Weagle and Robot Bike Co. founder

A sneak peek of the bike's head tube

Moonhead Media

Alex Evans

Published: January 25, 2019 at 4:25 pm
A sneak peek of the bike's head tube - Moonhead Media
Rachel looks stoked to start her new venture - Moonhead Media
Rachel keeping it low and smooth - Moonhead Media

The Atherton Racing clan, siblings Gee, Rachel and Dan, have announced they're launching their own bike brand, dubbed Atherton Bikes.

Atherton Bikes will be partnering with Dave Weagle — the man behind the DW link split-pivot system made famous by Sam Hill on the Iron Horse Sunday and seen on Devinci bikes and Evil's Delta system — as well as Ed Haythornthwaite from Robot Bike Co. who the Athertons met back in 2006 when he was a mechanic for Dan.

Robot Bike Co. makes bikes using 3D-printed titanium lugs with carbon tubes, and the unique nature of the bikes mean that it's possible to customise your bike's geometry almost infinitely. For the Atherton family this will mean they'll be able to ride customised bikes tailored to each rider's specific needs.

Dragons' Den entrepreneur Piers Linney is also one of the co-founders of Atherton Bikes.

Rachel looks stoked to start her new venture
Rachel keeping it low and smooth - Moonhead Media

Multiple downhill world champion Rachel Atherton says: “The dream has always been to race our own bikes, and the additive manufactured bikes are so exciting and ground breaking — the ultimate bike!

"Through our entire career we’ve been proud to represent our country and support the next generation of bike riders, so the fact that we can deliver our new brand through a UK based company is just incredible and the icing on the cake for us!"

Rachel keeping it low and smooth
Rachel looks stoked to start her new venture - Moonhead Media

Atherton Bikes is destined to become a commercial business and it sounds like Gee, Rachel and Dan have assembled a team committed to fulfiling their goal of getting as many people as possible out on bikes having fun.

Piers Linney says: “As a rider myself I’m extremely excited to be working with the Athertons to deliver a new product range that meshes my enjoyment of MTB with my passion for new technologies. Exciting times ahead.”

Atherton Bikes is hinting at creating a full range of bikes, from downhill to XC and everything in between that are scheduled to be launched during 2019.

To find out more head to www.athertonbikes.com

Alex Evans

Senior technical editor

Alex Evans is BikeRadar and MBUK’s senior mountain bike technical editor, as well as a regular on our podcast and YouTube channels. Working for BikeRadar and MBUK for nearly 10 years, Alex has been living and breathing mountain bikes since he was nine years old. Competing in his first downhill race aged 11, he went on to race in DH world cups and other international events across Europe – and even represented Great Britain at the downhill European Championships. Before moving back to the UK when he landed a job as MBUK’s features editor, Alex lived in the French Alpine mountain biking hotspot of Morzine for eight years. There, he clocked up an enormous amount of riding – and broke more bikes than he cares to remember. Alex now calls Scotland’s famously gnarly and gruelling trails of the Tweed Valley home, which is where he tests kit and bikes. While once a gravity racer, Alex now rides to the tops of his descents and feels most at home on an enduro bike or eMTB. He’s no stranger to flat-out efforts, however, and isn’t shy about donning Lycra to ride cross-country, or even competing in the occasional road hill climb event. Although he’s retired from official competition, he loves a challenge, especially when it comes to trying to top his local Strava leaderboards – just for fun, of course.

  • Height: 178cm
  • Bike size: Large/480mm reach
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