Geraint Thomas of Team Sky had made a name for himself in the spring Classics with a victory at E3 Harelbeke and top-ten finishes at both the Tour of Flanders and Paris-Roubaix, before more recently focusing fully on his GC ambitions in stage races.
However, with a crucial stage at this year's Tour de France over the Roubaix cobbles, Thomas had some leverage with the Team Sky management in adding this year's Paris-Roubaix to his racing programme, and could be a rider to watch on the day.
Thomas will be racing on a Pinarello Dogma K10, the Italian brand's rough-road frameset, which offers greater compliance and even rear suspension.
Team Sky races on Continental tubulars for the majority of the season, but switch to handmade FMB tubulars for the cobbled Classics.
The Pinarello is paired with the usual Shimano Dura-Ace R9150 groupset, with the only notable change being a switch from a 39-tooth inner chainring to a larger 44-tooth for the generally flat terrain of Paris-Roubaix.
Pinarello created a custom rear derailleur hanger. Replacing one link of the Shimano derailleur, the prototype hanger will likely offer greater stiffness, and Team Sky said the mechanics find the part useful.
As well as the automatic, electronically controlled rear suspension on the frameset, the Dogma K10 also offers some compliance from the flattened seatstays.
At the front end of the bike, Thomas uses Pinarello's standard MOST components, although double-wrapping his handlebars in an attempt to damp some of the vibrations of the cobbles.
Aluminium accessory specialists K-Edge provides Thomas with an out-front computer mount and matching chain catcher.
Click or swipe through the gallery above for a closer look at the Welshman's bike.
Full specification
Frameset: Pinarello Dogma K10-S
Fork: Pinarello Onda F10 with Fork Flap
Front brake: Shimano Dura-Ace R9100
Rear brake: Shimano Dura-Ace R9100
Brake/shift levers: Shimano Dura-Ace R9150
Front derailleur: Shimano Dura-Ace R9150
Rear derailleur: Shimano Dura-Ace R9150
Cassette: Shimano Dura-Ace R9100, 11-28t
Chain: Shimano Dura-Ace
Crankset: Shimano Dura-Ace R9100 with Stages power meter, 175mm crank arms, 53/44 chainrings
Bottom bracket: Shimano Dura-Ace R9100
Wheelset: Shimano Dura-Ace R9100, C40
Tubulars: FMB Paris-Roubaix, 27mm
Handlebars: MOST Jaguar, 380mm
Stem: MOST Tiger, 135mm
Tape/grips: MOST, double-wrapped
Pedals: Shimano Dura-Ace R9100
Saddle: Fizik Arione
Seatpost: Pinarello Dogma K10
Bottle cages: Elite Ciussi with additional grip tape
Other accessories: K-Edge out-front computer mount, K-Edge chain catcher