BMC Racing prepare their team bikes ahead of the race - Josh Evans/Immediate Media
B'Twin shoes performing in the WorldTour peloton - Josh Evans/Immediate Media
Quick-Step Floors are equipped with custom out-front mounts from K-Edge - Josh Evans/Immediate Media
Rohan Dennis wears Giro Techlace Prolight shoes in custom BMC colours - Josh Evans/Immediate Media
Riders' race numbers began to get tired after a few stages - Josh Evans/Immediate Media
Several riders opt to wear compression socks ahead of stage starts throughout the week - Josh Evans/Immediate Media
The whole of the Movistar Team are wearing team issue blue fade Fizik Infinito R1 shoes for the 2018 season - Josh Evans/Immediate Media
A look at the unique drivetrain of Team Dimension Data - Josh Evans/Immediate Media
A minority of riders use elliptical rings during racing - Josh Evans/Immediate Media
A Bora-Hansgrohe mechanic fixes the number plate holder to the seatpost - Josh Evans/Immediate Media
Another look at the blue to white fade on the Movistar Team edition Fiziks - Josh Evans/Immediate Media
Shimano's S-Phyre shoes are popular throughout the peloton - Josh Evans/Immediate Media
Pierre Latour is one of a few riders who race with shoes from French brand Mavic - Josh Evans/Immediate Media
Daniel Oss keeps cool with an ice pack under his jersey ahead of sign on - Josh Evans/Immediate Media
Movistar promote their riders' social media accounts on their jerseys and team bikes - Josh Evans/Immediate Media
Bora-Hansgrohe wore the new S-Works 7 shoe in a bright fluoro colour throughout the race - Josh Evans/Immediate Media
Low-tech solutions are sometimes the best - Josh Evans/Immediate Media
Sidi makes custom versions of its flagship Shot model for Astana, Katusha-Alpecin and Bahrain-Merida - Josh Evans/Immediate Media
Caleb Ewan wears customised Bont Vaypor S shoes - Josh Evans/Immediate Media
Lachlan Morton is the only WorldTour rider to wear Rapha shoes - Josh Evans/Immediate Media
Team Sunweb riders are wearing shoes and helmets from former title sponsor Giant - Josh Evans/Immediate Media
Richie Porte wears Giro's Factor Techlace road shoes in a custom colourway for BMC Racing - Josh Evans/Immediate Media
The new S-Works 7 shoes were also seen in an all-white finish at the race - Josh Evans/Immediate Media
World champion Peter Sagan cools down with an ice pack ahead of the race - Josh Evans/Immediate Media
Katusha-Alpecin made a kettle of espresso ahead of each stage start - Josh Evans/Immediate Media
Some riders choose not to wear sponsor correct shoes and cover up their preferred shoes with oversocks - Josh Evans/Immediate Media
UAE Team Emirates rider Roberto Ferrari wears shoes from Italian company Verducci - Josh Evans/Immediate Media
AG2R La Mondiale equip their Factor O2 bikes with CeramicSpeed's oversized pulley wheel system, which claims to improve drivetrain efficiency - Josh Evans/Immediate Media
Ben Gastauer sets his saddle far forward on the rails - Josh Evans/Immediate Media
Plenty of teams were passing round stockings filled with ice throughout the week - Josh Evans/Immediate Media
Tim Roe placed some foam padding between his saddle and the Velon data unit to prevent rattling - Josh Evans/Immediate Media
Many riders, including Peter Sagan, will wear casual glasses from their eyewear sponsors for sign on - Josh Evans/Immediate Media
Some final brake pad adjustments ahead of the start - Josh Evans/Immediate Media
Team Sky chose to race with Stages power meters at the Tour Down Under, but also have the choice of using Shimano's new unit - Josh Evans/Immediate Media
Custom inner soles for a Movistar rider - Josh Evans/Immediate Media
UAE Team Emirates riders have a choice of C60, Concept or V2-R models to race on - Josh Evans/Immediate Media
The UCI conducting their pre race technical fraud tests - Josh Evans/Immediate Media
A look inside a Bora-Hansgrohe mechanic's extensive tool box - Josh Evans/Immediate Media
Luis Leon Sanchez wears Oakley Frogskins at the stage sign on - Josh Evans/Immediate Media
Nathan Haas adds a personal touch to his Canyon stem - Josh Evans/Immediate Media
A new aero lid from Specialized was spotted throughout the race - Josh Evans/Immediate Media
EF-Education First wear helmets, sunglasses and kit from Swedish brand POC - Josh Evans/Immediate Media
Trek-Segafredo riders wear Rudy Project's Tralyx sunglasses for racing - Josh Evans/Immediate Media
Traditional caps seem to becoming more popular again for 2018 over the baseball caps used in recent years - Josh Evans/Immediate Media
A UAE Team Emirates rider opts for a short Prologo Dimension saddle - Josh Evans/Immediate Media
Prologo makes team issue saddles for Astana, UAE Team Emirates and Bahrain-Merida - Josh Evans/Immediate Media
A team mechanic removes the wire mesh from a rider's shoe to improve ventilation in the hot Australian summer - Josh Evans/Immediate Media
Several riders would take a few moments ahead of the stage to clean up their shoes each day - Josh Evans/Immediate Media
Dimension Data and Katusha-Alpecin are wearing Oakley's new helmet line up in 2018 - Josh Evans/Immediate Media
Several teams are equipped with SciCon's race day bags for each rider's spare clothing - Josh Evans/Immediate Media
The most aggressive rider from the previous day's stage gets to wear a red race number for the following day - Josh Evans/Immediate Media
Israel Cycling Academy's Zak Dempster also has custom finished Bont Vaypor S shoes - Josh Evans/Immediate Media
A BMC Racing mechanic fixes the Velon data box to Paddy Bevin's bike - Josh Evans/Immediate Media
Dimension Data are using Italian brand Astute's saddles for the 2018 season - Josh Evans/Immediate Media
A few of Astana's spare wheels - Josh Evans/Immediate Media
Peter Sagan isn't the only cyclist who wears 100% glasses - Josh Evans/Immediate Media
A tech gallery wouldn't be a tech gallery without Adam Hansen's custom carbon shoes - Josh Evans/Immediate Media
Thomas De Gendt models Lotto-Soudal's new HJC aero helmets - Josh Evans/Immediate Media
LottoNL-Jumbo are dressed in Shimano from head to toe - Josh Evans/Immediate Media
Several companies are giving more prominence to their in-house finishing kit, such as Scott and Syncros - Josh Evans/Immediate Media
A few spare S-Works tubulars for the race - Josh Evans/Immediate Media
Peter Sagan split the race between his Tarmac SL6 and a Venge - Josh Evans/Immediate Media
The Ridley Noah SL that Andre Greipel rode to Stage 6 victory - Josh Evans/Immediate Media
Greipel pairs his custom frame with a custom saddle - Josh Evans/Immediate Media
Most of the Bora-Hansgrohe and Quick-Step Floors riders used PRO's Vibe Sprint stem - Josh Evans/Immediate Media
Specialized has also given Peter Sagan's saddle the world champion custom treatment - Josh Evans/Immediate Media
Several WorldTour teams now have specific training jerseys, usually in a more visible design than their race jerseys - Josh Evans/Immediate Media
A Quick-Step mechanic uses a power drill to speed up wheel changes on thru-axles - Josh Evans/Immediate Media
This article was originally published on Cyclingnews.com
The 2018 season kicked off at the 20th edition of the Tour Down Under last week. Mitchelton-Scott’s Daryl Impey won a closely contested race, finishing on the same time as last year’s winner Richie Porte but taking the ochre jersey on countback.
The race is the first chance teams have to show off new kit designs and test new sponsors’ products in race conditions, and for new signings to get acquainted with their new team bikes and kit.
Specialized made headlines in the days leading up to the race with a new power meter , shoes and aerodynamic helmet that were all spotted in the build-up to the WorldTour event.
New season, new frames UAE Team Emirates riders have a choice of C60, Concept or V2-R models to race on - Josh Evans/Immediate Media
Although new products are generally aligned with calendar years, the biggest cycling brands launch these in the previous year’s summer at the biggest race of the year, the Tour de France . So while we are now seeing 2018 models in 2018 livery, many of the products were first seen during the build-up to, or at, the 2017 Tour de France.
Some of the key products that fall into these categories are the Specialized Tarmac SL6 , Lapierre’s Aircode , Merida’s Reacto , BMC’s Teammachine SLR01 and the Trek Emonda.
Along with the 2018 frames, new sponsorship deals and partnerships see teams switching finishing kit providers and can in turn also provoke colour or design changes.
More teams are moving away from plain black bikes, and Bora-Hansgrohe and Quick-Step Floors have both added splashes of colour to their otherwise black bikes.
Movistar Team’s complete team colours overhaul sees the Spanish squad switch from the navy blue and green that has become emblematic of the squad in recent years, to a lighter and brighter blue with an attractive fade to navy blue on the jersey, bikes and even the team issue Fizik shoes .
Hot, hot heat Daniel Oss keeps cool with an ice pack under his jersey ahead of sign on - Josh Evans/Immediate Media
In the cycling heartland of Europe, January is in the depths of winter, but in the Southern Hemisphere Australia is enjoying the peak of its summer. On two stages during the Tour Down Under, temperatures rose into the mid-forties Celsius and riders used ice in stockings, ice packs, slathered on sun screen and consumed vast amounts of water in an attempt to beat dehydration or heat stroke.
A few riders succumbed to the heat, with Nathan Haas being the biggest name victim, losing significant time and his GC hopes on Norton Summit during stage 4 of the race.
Shoes, helmets and glasses Many riders, including Peter Sagan, will wear casual glasses from their eyewear sponsors for sign on - Josh Evans/Immediate Media
The race is also an opportunity to take a closer look at the rider’s shoes, helmets and accessories from the season opener. In the dry summer, white shoes are a common trend and the pro riders regularly get wet wipes out for a final clean of the shoes as a pre-race ritual.
Eyewear sponsors offer riders some of their casual or lifestyle designs to accompany the cycling specific sunglasses and plenty of riders utilised these for the short period during sign-on for each stage.
Several riders would take a few moments ahead of the stage to clean up their shoes each day - Josh Evans/Immediate Media
Along with the new aerodynamic helmet model from Specialized, Kask also launched a similarly styled lid with Team Sky . Lotto-Soudal sported HJC helmets for the first time, and Katusha-Alpecin and Team Dimension Data are wearing the new line of helmets from Oakley.
Take a look at the extensive gallery above from the Tour Down Under with the latest products and trends from the 2018 WorldTour peloton.