At Eurobike in Friedrichshafen, Germany, many brands took the opportunity to tout their connection to the world's best racers with their competition bicycles on display.
Many bikes were put up for admiration — under lock-and-key, of course — in what looked to be post-race condition, with grease and mud still splattered on many of them.
BikeRadar wandered the many halls of Eurobike and found machines like Peter Sagan's Cannondale SuperSix, Nino Schurter's Scott XC Scale, Joaquim Rodríguez' Canyon and many more.
Check out the gallery at right for a visual stroll through the Eurobike halls.
A peek at Peter's Sagan's Cannondale SuperSix through the main triangle of David Millar's Cervélo S5
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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