What the Friedrichshafen is going on here? - Oliver Woodman / Immediate Media
We aren't sure this man's display resulted in any bike sales, but it sure got our attention - Oliver Woodman / Immediate Media
Utterly tasteless and poorly finished, this Maserati e-bike made us quite sad - Oliver Woodman / Immediate Media
More practical than a hovercraft. Maybe - Oliver Woodman / Immediate Media
It's the greatest form of flattery, don't you know? - Oliver Woodman / Immediate Media
This forward-thinking folding e-bike from KTM looks promising, if you're into that kind of thing - Oliver Woodman / Immediate Media
A folding e-bike is now available directly from Brompton, it says it's good for 40–75km of assistance on a full battery - Oliver Woodman / Immediate Media
The removable Brompton battery pack is held at the front of the bike. - Oliver Woodman / Immediate Media
It takes around half an hour of machining to bring this alloy post from Tune down by 40g to a near-carbon weight - Oliver Woodman / Immediate Media
There's nothing ordinary about this and yet most people wouldn't give it a second glance at Eurobike - Oliver Woodman / Immediate Media
When you look at this it's clear to see why more companies have not switched from a telescopic fork - Oliver Woodman / Immediate Media
This spongy fellow was brought along specifically to scare young children - Oliver Woodman / Immediate Media
German company Trickstuff has come up with a lightweight alternative to Shimano's flat mount calipers - Oliver Woodman / Immediate Media
Tune's new derailleur alignment tool, the Linientreu, uses a laser, and everything is better with a laser - Oliver Woodman / Immediate Media
The 53°N from Reiseradgabel is as rough and hardy as folding bikes get - Oliver Woodman / Immediate Media
Plant holders are sold separately - Oliver Woodman / Immediate Media
Lightweight's stunning 2018 Urgestalt road bike now weighs just 790g in a size 54cm - Oliver Woodman / Immediate Media
The flat pedals were a weird choice - Oliver Woodman / Immediate Media
Apparently there's a bike on this stand? - Oliver Woodman / Immediate Media
Scooters may have died something of a death in the UK — at least among adults — but it seems they are still booming in a lot of Europe - Oliver Woodman / Immediate Media
The cutest Magura hydraulic brake of all time? - Oliver Woodman / Immediate Media
Ham-fisted brake users rejoice - Oliver Woodman / Immediate Media
The confused offspring of an electric mountain bike and a posh gravel grinder - Oliver Woodman / Immediate Media
That's a whole lot of money's worth of chain - Oliver Woodman / Immediate Media
Spraybike's striking collaboration with artist Caleb Kozlowski scored our approval - Oliver Woodman / Immediate Media
Pirelli's e-bike tyre was designed specifically to work with one bike, the new Stromer ST5 - Oliver Woodman / Immediate Media
Thule's luggage range looked a little out of place on this cross country Scott - Oliver Woodman / Immediate Media
No, we don't know what was going on here either - Oliver Woodman / Immediate Media
Lightweight's coat hanger was almost as ridiculous as... - Oliver Woodman / Immediate Media
... the €599 Lightweight jacket that was hanging from it - Oliver Woodman / Immediate Media
New Ultegra rotors are still a rare sight — we love the way they look - Oliver Woodman / Immediate Media
Relive the '90s with this Pantani-inspired Bianchi Specialissima - Oliver Woodman / Immediate Media
The Vivax Passione CF is the original mechanical doper's machine - Oliver Woodman / Immediate Media
Only the wire exiting the bike's saddle bag really gives the game away - Oliver Woodman / Immediate Media
Ditch the minivan says Tern, and it's bikes like these that'll allow us to do just that - Oliver Woodman / Immediate Media
15,000 euros of Storck - Oliver Woodman / Immediate Media
KTM's Prowler had to be one of the hottest looking 29ers we've seen for a good while - Oliver Woodman / Immediate Media
There's nothing new about this Parlee, but it's still utterly gorgeous - Oliver Woodman / Immediate Media
We aren't quite sure how Parlee managed to get these components to float in this way - Oliver Woodman / Immediate Media
Are you sold on hand guards yet? - Oliver Woodman / Immediate Media
Okay, so you might not be sold on hand guards, how about disc brake guards? - Oliver Woodman / Immediate Media
No politics here please - Oliver Woodman / Immediate Media
Sure that three's a crowd? - Oliver Woodman / Immediate Media
Where do we begin? - Oliver Woodman / Immediate Media
Bianchi gets a splattering of Ferrari in a combination that might get the better of the rich petrolheads out there - Oliver Woodman / Immediate Media
The Grant Sinclair IRIS eTrike is a mad, mad thing. It's so exciting that this poor chap couldn't handle it - Matthew Allen / Immediate Media
This 'multicomposite' BHT Bike thing is somewhat aesthetically challenged - Matthew Allen / Immediate Media
Just look at that frame! - Matthew Allen / Immediate Media
Chris King's new 'matte punch' colour looks amazing, modelled here by the brand's coffee tamper and headset spacers - Matthew Allen / Immediate Media
eeBrakes brought along its special edition El Chulo brake caliper, available for a limited time only - Matthew Allen / Immediate Media
Can recumbents ever be as cool as this poster is trying to make out? We're not sure - Matthew Allen / Immediate Media
The Neox Sporter e-bike has a fully integrated drivetrain, and only half a rear triangle - Matthew Allen / Immediate Media
This funky urban e-bike from Klever Mobility is renowned frame builder Dario Pegoretti's personal ride, which he painted himself - Matthew Allen / Immediate Media
Pegoretti's style is instantly recognisable - Matthew Allen / Immediate Media
This vintage recumbent looks wonderfully laid back - Matthew Allen / Immediate Media
Every year a majority of the bike industry is summoned to a huge show in Friedrichshafen, Germany. The event is called Eurobike and it's the biggest bike show on Earth. For anyone outside of the industry, Eurobike means a newsfeed rammed with the latest and greatest bikes and kit, but for those of us lucky enough to be in the industry it means something different entirely.
In the gallery above, we've attempted to capture the things that most attendees won't share; the marvellous, the awful and the just plain wrong. There's something for everyone, maybe.
Former BikeRadar staffer Oli is passionate about anything with wheels and/or an engine or motor. A keen eye for technical detail and a general curiosity for how things work often gives Oli a unique insight into products he's either testing or writing about. An unhealthy interest in older motor vehicles keeps him poor but happy.
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