BMC's race bike designs show the diverse nationalities of the team riders - Robin Wilmott / Future Publishing
A collection of Swiss flags aboard the frame of BMC's team giant, the 198cm Michael Schar - Robin Wilmott / Future Publishing
BMC team leader Tejay van Garderen's SLR01 - Robin Wilmott / Future Publishing
An Italian flag for Daniel Oss - Robin Wilmott / Future Publishing
A Slovakian design for Peter Velits - Robin Wilmott / Future Publishing
Big German Marcus Burghardt's bike - Robin Wilmott / Future Publishing
Colombian Darwin Atapuma's Teammachine - Robin Wilmott / Future Publishing
Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design - Robin Wilmott / Future Publishing
French rider Amael Moinard's design - Robin Wilmott / Future Publishing
Peter Stetina's top tube - Robin Wilmott / Future Publishing
BMC as a company got into World Cup fever this summer, with national pride spilling over from watching the international football competition into the Tour de France. At the Tour, each BMC rider has national motif decals on his bikes and Pearl Izumi cycling caps.
BMC employees and distributors were also wearing their respective national colours at business events this summer.
"Flags are a symbol of nationalism and globalism and BMC's growth strategy is a global one," BMC CEO David Zurcher said in a press release. "BMC has undergone a lot of changes in the last few months, and the flags unify the BMC family through a common theme that, at the same time, embraces and celebrates the diversity of nationalities."
BikeRadar took a peek at each of the bikes at the Tour. Click through the gallery above for a closer look.
Darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design: darwin atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design - Robin Wilmott / Future Publishing
Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his Colombian jersey matches his frame design
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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