Olympic sprint gold medallist Victoria Pendleton became the face of bakers Hovis last year, and for their latest campaign she's swapped her customary Lycra for something a bit sexier*.
She appears as both an angel and a devil to promote the new Hovis Stop Snacking Facebook app, which encourages people to have wholemeal bread for breakfast and cut out mid-morning crisps and chocolate.
You can download the app, which includes recipes and motivational advice from Victoria, at www.facebook.com/hovisbakery. Alternatively, just enjoy these pictures...
