Sigma Sports' 2024 Black Friday deals are well and truly here, and there are some meaty offers to sink your teeth into.
As usual, there are far too many deals for any one person to wade through, so we’ve had a look for you and picked out five amazing early bargains to pique your interest.
Sigma Sports' Black Friday sale includes huge savings of up to 85 per cent (85!) on kit, components and bikes from Assos, Patagonia, Oaklay, Gore, Cannondale, Specialized and more.
If you just can’t get enough of the deals, though, don’t forget to check out our round-ups of the best Black Friday offers from other stores below.
Where to find the best Black Friday 2024 cycling deals
- Best Black Friday cycling deals
- Best Black Friday Garmin deals
- Best Black Friday headphone deals
- Best Black Friday indoor training tech deals
- Best Black Friday deals on tools
- Best Black Friday deals from Sigma Sports
Black Friday cycling deals: UK quick links
- Sigma Sports
- Decathlon
- Halfords
- Tredz
- Evans Cycles
- Merlin Cycles
- Trek Bikes
- Freewheel
- Ribble Cycles
- BikeTart
- LeCol
Black Friday cycling deals: US quick links
Shimano S-Phyre RC903 – £349 £139 (save 60%)
If you don't mind doing a Dorothy, these ruby red slippers from Shimano are an absolute steal at £139.
Shimano's trademark blue S-Phyre kicks are also available with a slightly less barn-storming 24 per cent saving. Black and white can be yours with 32 per cent off.
Giro Empire SLX – £330 £128 (save 61%)
Giro's Empire SLX shoes have been around for donkey's years, originally launching in 2015, but they're still a great choice for weight-conscious roadies.
We expect an update to this model is imminent, so it's no surprise to see them slashed down to £128 – a 61 per cent saving on RRP.
Specialized S-Works Aethos frameset – £5,000 £2,999 (save 40%)
Build your new dream machine with a massive £2,000 saving on a Specialized S-Works Aethos frameset.
With its understated design, the Aethos makes one heck of a race machine. Why not pair it with Ultegra Di2 or even treat yourself to Dura-Ace, with all that cash you saved on the frameset?
Roval Alpinist SLX wheels – save 50%
If you're looking for a set of wheels to go with your new Aethos frameset, but can't quite pump for carbon, you could do much worse than the Roval Alpinist SLX, which we awarded four stars when we reviewed them this year.
Available with a 50 per cent saving, our tester described them as "a lightweight alloy wheelset ideally suited to climbers".
The wheels are available as individual wheels or as a pair.
Giro Latch MTB shoes – £129 £51 (save 60%)
If you're on the lookout for a new pair of flat-pedal MTB shoes, these ones from Giro are available with 60 per cent off in a few common sizes.
We reviewed the Latch shoes in 2022, and were impressed by their balance of sole stiffness and compliance, as well as the ample grip on offer.
They also look the part and, at less than half the RRP, are definitely worth considering.
Patagonia Micro Puff Hoody — £270 £145 (save 46%)
Sixty per cent off anything Patagonia is worth shouting about, especially when it's the Micro Puff insulated hoody.
Made from synthetic insulation, the Micro Puff Hoody jacket is a great choice for cold rides or trailhead fettling.
- Buy the Patagonia Micro Puff Hoody (men's) with a 46% saving from Sigma Sports
- Buy the Patagonia Micro Puff Hoody (women's) with a 46% saving from Sigma Sports
Garmin Edge 1040 – £519.99 £399.99 (save 23%)
The Edge 1040 and 1040 Solar sit just below the top tier in Garmin's line-up, offering an extensive suite of features any cyclist will appreciate. They maintain the familiar design of the Edge 1030 Plus while packing in even more functionality.
The non-Solar version is available with a chunky 23 per cent discount from Sigma. It's still expensive at £399.99, but is about as good as bike computers get.
Specialized Roubaix SL8 Sport Apex – £3,250 £2,099 (save 35%)
If you're after a versatile do-it-all road bike that can double up for all-road duties, the Roubaix SL8 is a great shout.
The 1x build is gravel (and beginner) friendly, and the tyre clearance is decent enough to accept light gravel tyres.
Better still, it's available with a 35 per cent discount at Sigma.