Indoor cycling app Rouvy has bought its competitor FulGaz from The Ironman Group.
Rouvy says it has undergone significant growth in recent years. Augmented reality (AR) technology and a growing community of riders have helped it make headway into the indoor cycling market.
Rouvy CEO Petr Samek says: “[W]e’re delighted to announce the news of this acquisition and the bringing together of two of the best-loved virtual cycling platforms in the world.”
FulGaz says its indoor cycling app aims to create “an experience as close as possible to riding outside”. It offers video routes uploaded by its users that you can ride.
Athletes can now access the top 20 most popular FulGaz routes on Rouvy, supplementing the app’s library of 1,500 routes.
You will also be able to access routes from Ironman and Ironman 70.3 races around the world. More routes will be added throughout the year.
Rouvy says FulGaz’s routes will be added to the platform using its AR Route Creator “thus elevating the experience for all Rouvy and FulGaz users”.
Multi-year partnership
FulGaz was the official indoor cycling app of Ironman. But Rouvy will now be the official digital sports platform of the global Ironman and Ironman 70.3 series as part of a multi-year partnership.
CEO of The Ironman Group Scott DeRue says: “Over the last few years, Rouvy has been on the leading edge of revolutionising the indoor cycling platform, and with their technology and commitment to innovation, we will elevate the athletes’ virtual training experience to an entirely new level.”
You will be able to use Rouvy to test yourself on ‘iconic’ Ironman courses, while racing against other app users. Features such as realistic corner braking – which Rouvy introduced in the autumn – marked aid stations and data analytics are said to aid training for a triathlon on the app.
Users can track their progress with analytics such as power, cadence and heart rate.
Rouvy integrates with third-party cycling platforms, including TriDot, Strava and Wahoo.
Anyone who enters an Ironman or Ironman 70.3 triathlon will have the option to sign up to a Rouvy Discovery package that includes a 30-day free trial.
Rouvy says it took control of FulGaz on 15 January and it is maintaining the user experience on the platform currently. It aims to transfer users over to Rouvy as more FulGaz routes are incorporated, but it hasn't provided a timeline of when this might happen.
