BikeRadar's affiliate policy
BikeRadar has been an authority on bikes and cycling tech since its inception in 2007.
Our content is written by highly passionate cycling experts with years of experience testing and reviewing road cycling, mountain biking and gravel riding products (and more).
Our reviews are always editorially independent and we only recommend products we’d buy and use ourselves.
Here’s a little more information about how our affiliate content works.
How affiliates work
When we feature products in our content, we may earn a small commission if readers click through to a retailer site and buy an item.
We use a variety of affiliate links and dynamic widgets generated by third-party providers. These include Awin and Amazon Associates.
These providers scour the web for the latest deals and price comparisons from a range of retailers.
When you click on them, you'll be taken to the retailer’s site, where you can complete your purchase as usual.
You won't be charged any more than other customers.
While we earn commissions from certain retailers, this does not impact our editorial integrity.
We receive many pitches from brands and marketing agencies, but the products we review are items we’ve chosen independently.
We don’t accept money or free products in exchange for a positive review. Our business is built on trust, so we always give our honest and impartial opinions.
BikeRadar’s reviews have never been for sale and never will be – no exceptions.
Sponsored content
If we ever publish paid-for content featuring brands or products, we flag it clearly as ‘sponsored’ or an ‘advertising feature’. You can see some examples here.
How we test products
We’ve been testing and reviewing products since the 90s through our sister mags, Mountain Biking UK and Cycling Plus.
We test year-round, in a wide variety of conditions, across a range of terrain, and will experiment with setup and settings as and when it’s appropriate to drill down into the details that matter to you.
We aim to cut through the marketing spiel to deliver a verdict on how a bike or product really performs.
Our testing protocols are well-established and limit variables – whether that’s establishing accurate and consistent benchmarks for power-meter and smart-trainer testing, or completing back-to-back bike-park laps to fine-tune suspension settings.
This enables our team to understand specific positives and pain points, as well as assigning awards and star ratings, so we can offer expert guidance and help our readers make an informed decision.
How we choose products
Our best lists and buyer’s guides are comprised of products we’ve tested that score four stars or above.
Where appropriate, we may give awards to specific products (you can see an example in our round-up of the best bike locks or our 2024 Bike of the Year test).
We regularly review these buyer's guides, removing discontinued products and replacing them with newly-reviewed items.
We also produce round-ups of deals, which may include products we have not tested.
However, products and deals are picked by our editorial team and are always selected from brands we’d stand behind.
If you have any questions about our policy or feedback on our content, please send your thoughts to news@bikeradar.com