Bontrager
Bontrager is a bicycle components company, founded by Keith Bontrager.
Keith Bontrager started as a frame builder who built some of the most coveted mountain bikes of the 1980s and 1990s. Bontrager is a tinkerer, always striving to create better components. His adage "strong, light, cheap – pick two!" drove his design philosophy and drew the attention of Trek, who purchased Bontrager's company in 1995.
Bontrager still has a hand in designing the parts that adorn many Trek bicycles, which are also popular aftermarket items.
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