Sagan's 100% Speedcraft Air glasses have nose magnets

Sagan's 100% Speedcraft Air glasses have nose magnets

New 100% sunglasses pull nasal passages open with magnets stuck to skin

The new 100% Speedcraft Air glasses feature magnets that help improve breathing

Courtesy 100%

Ben Delaney

Published: January 28, 2018 at 5:01 am
The new 100% Speedcraft Air glasses feature magnets that help improve breathing - Courtesy 100%
The Speedcraft Air's magnets connect to magnets taped to the skin and gently pull the nasal passages open - Courtesy 100%
The Speedcraft Air comes with a stack of strips to hold magnets against the nose - Courtesy 100%

Moto eyewear brand 100% has launched its Speedcraft Air cycling sunglasses, which feature magnets on either side of an extended nosepiece designed to be worn with magnets stuck onto the outside of the rider's nose. The end result, 100% claims, is improved breathing through widened nasal passages.

World champion Peter Sagan wore the 100% Speedcraft Air glasses at the Tour Down Under, where he won stage 4.

The glasses are part of 100%’s 2018 collection, which is on display at the ISPO sports tradeshow in Germany.

The Speedcraft Air's magnets connect to magnets taped to the skin and gently pull the nasal passages open - Courtesy 100%

Nose magnets?

The brand 100% comes from motocross, where — like in cycling — riders have experimented with different types of nasal strips to improve breathing.

On AC Systems' Instagram account you can see moto riders and other athletes using different versions of the system. And here is a video of the company pitching its product through the words of moto riders.

The Speedcraft Air comes with a stack of strips to hold magnets against the nose - Courtesy 100%

For the Speedcraft Air cycling glasses, the nosepiece extends on either side of the face and concludes with circular magnets facing the nose. These connect with magnets that are temporarily attached to the skin with sticky strips (included with the glasses), and the nasal passages are pulled open, the theory goes.

100% Speedcraft Air features

  • Interchangeable, 2mm-thick single-shield lens
  • Hydroleophobic coating
  • AC Systems breathing technology (read: magnets on glasses and on sticker stuck to the skin)
  • Space between lens and face for airflow and fog prevention

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Ben Delaney

Contributor

Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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