New women's Velocio clothing line launches

New women's Velocio clothing line launches

Specialized-Lululemon team owner Kristry Scrymgeour behind the project

Velocio clothing is a new brand from Specialized-Lululemon team owner Kristy Scrymgeour and designer Brad Sheehan

Courtesy

Ben Delaney

Published: March 5, 2014 at 12:00 am
Velocio clothing is a new brand from Specialized-Lululemon team owner Kristy Scrymgeour and designer Brad Sheehan - Courtesy
There are 20 pieces in the line, 18 of them women's - Courtesy
Scrymgeour raced professionally for years before taking the helm at Specialized-Lululemon - Courtesy
The Light Long Sleeve, like many of the pieces, has asymterical touches of color - Courtesy
Reflectivity and security figure into the jerseys - Courtesy
The Italian-made MID Jacket is designed for mild winter or spring riding - Courtesy
The Light jersey comes in 5 sizes - Courtesy
For now, there is one bib short - The Signature - along with a short and a knicker - Courtesy
The Signature Jersey is reminiscent of Specialized-Lululemon team kit - Courtesy
Velocio also does wool pieces, like this Long Sleeve - Courtesy

Kristy Scrymgeour has lived inside cycling for more than 20 years, at various turns as a professional racer (and multi-time Australian champion), journalist and current owner of one of the world's biggest women's pro teams, Specialized-Lululemon. And now, Scrymgeour has partnered with designer Brad Sheehan to create anew line of women's cycling clothing dubbed Velocio.

Made in Italy with fabrics hand-selected by Scrymgeour — everything had to be noticeably soft as well as technical — Velocio launched this year with 18 women's pieces plus a men's jersey and bib short. Prices range from US$169-$209 for most pieces.

Velocio also does wool pieces, like this long sleeve: velocio also does wool pieces, like this long sleeve - Courtesy

Velocio has some wool pieces, like this jersey, in addition to more new-school tech materials

"We started Velocio because we wanted there to be more beautiful apparel to wear on the bike," Scrymgeour said. "We all know that a big part of the motivation to ride is putting on great, beautiful clothing that fits really well. Particularly with my passion for helping to grow women's cycling, I thought that a really nice brand of clothing designed to fit really nicely and look great, as well as perform really well, was something we could contribute as a brand."

While there are a handful of women's cycling clothing companies, Velocio is uniquely positioned because of Scrymgeour's close ties to world-class riders. But Scrymgeour, a longtime women's cycling advocate, insists that she's not solely focused on elite riders — just anyone who loves to get out on a bike.

"We just love cycling and this is a really enjoyable and rewarding business to be involved in," Scrymgeour said. "My business partner, Brad Sheehan, has an amazing eye for design and an amazing capacity to get things done, so we've had a lot of fun putting together this line of apparel and we're excited about what the future will bring."

Scrymgeour raced professionally for years before taking the helm at specialized-lululemon: scrymgeour raced professionally for years before taking the helm at specialized-lululemon - Courtesy

Fashion meets function at Velocio

Ben Delaney

Contributor

Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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