The Pinarello Dogma 65.1 Think 2 has Shimano Dura-Ace Di2 and TRP HY/RD hydraulic disc brakes and is new for 2014 - Sam Dansie/Future Publishing
The Pinarello Dogma 65.1 Think 2 Dogma 65.1 is packed with technology and has options for taking mechanical groupsets if desired - Sam Dansie/Future Publishing
A closeup of the TRP HY/RD 160mm hydraulic disc brake on the Pinarello Dogma 65.1 Think 2 - Sam Dansie/Future Publishing
The 2014 Pinarello Dogma K has a hydraulic variant too. The stock groupset will be SRAM Red 22 Hydro - Sam Dansie/Future Publishing
This Focus Izalco Max was firmly in the lightweight category, weighing a blow-away 5.35kg (11.79lb) - Sam Dansie/Future Publishing
This Focus Izalco Pro was fitted with SRAM Red 11-speed, plus DT Swiss RRC 31 tubulars on bolt-through axles - Sam Dansie/Future Publishing
This Focus Izalco Max uses mainstream components – apart from a set of exotic 120g THM Fibula brakes - Sam Dansie/Future Publishing
The Vision Metron bar is the American company’s first foray into the road handlebar market, away from time trial kit, and has a slight forwards and upwards sweep – a response to riders opting for smaller frames - Sam Dansie/Future Publishing
The Vision Metron bar will only be available with a compact drop - Sam Dansie/Future Publishing
The popular Look Keo Blade pedals have been re-engineered for 2014. The novel carbon leaf spring has been broadened and centred - Sam Dansie/Future Publishing
The Look Keo Blade pedal’s broad cleat plate has been retained - Sam Dansie/Future Publishing
John Degenkolb (Argos-Shimano) turned up at the Shimano stand. While he was shown some of the hardware, his Felt F1 was on show - Sam Dansie/Future Publishing
Shimano taking Ultegra Di2 to the masses at the Eurobike 2013 Demo Day - Sam Dansie/Future Publishing
Road bikes with disc brakes were everywhere at the Eurobike 2013 Demo Day, and this Specialized Roubaix SL4 was fitted with SRAM Hydro brakes - Sam Dansie/Future Publishing
The Abus In-Vizz performance race helmet has an integrated visor that can be slipped down when the sum comes out - Sam Dansie/Future Publishing
The flagship Lightweight Meilenstein Obermayer wheelset has been updated for 2014. Weight per pair is a gasp-inducing 940g - Sam Dansie/Future Publishing
Rudy Project's new ImpactX glasses come with an incredibly flexible lens to increase durability. The photochromatic lens has a range of 18-78 percent - Sam Dansie/Future Publishing
San Marco are taking weight seriously with the new Aspide Superleggera saddle – each perch has its individual weight (guaranteed below 109g) written on the base - Sam Dansie/Future Publishing
The Schwalbe One road tyre, unveiled at the Tour de France, comes in clincher, tubular and tubeless versions. The tubeless model took three to four years of development - Sam Dansie/Future Publishing
Schwalbe also had their new Ironman tyre on show. It’s designed for maximum aerodynamic efficiency and comes in a 22c model. Tubeless versions are available and even the tread has been optimised for aero efficiency - Sam Dansie/Future Publishing
MET were showing off their Inferno helmet at the Demo Day. The low profile helmet comes with UL Technology, which increases ventilation. Air Lite straps mounted higher within the helmet are said to reduce interference with the wind - Sam Dansie/Future Publishing
The Eurobike 2013 Demo Day is an opportunity for journalists and punters to try out some of the latest and greatest offerings from international bike brands.
As far as road bikes went, disc brake fever seemed to have taken over, with Pinarello, Specialized and Colnago disc frames on fast turnaround times all day. Elsewhere, Abus revealed a performance road helmet with an integrated visor, Lightweight showed off their revised 900g Meilenstein Obermayer wheelset and Focus displayed a 5.35kg (11.79lb) Izalco Max bike.
Tomorrow, the show gets underway properly in Friedrichshafen, Germany, where BikeRadar will be delving into nitty gritty. For now, see our image gallery (right) for details on Demo Day tech, and our Eurobike 2013 preview gallery for a taste of what's to come.