Subtle they are not; cycling shoes go wild for 2018 - Ben Delaney / Immediate Media
Gaerne's G_Stardust women's shoe - Ben Delaney / Immediate Media
It is hard to capture the reflectivity of the Stardust exterior with a camera - Ben Delaney / Immediate Media
You probably wouldn't want to wear these on a rainy day... or maybe even outdoors - Ben Delaney / Immediate Media
Giro's reflective Empire, shown here with the center section as appears under car lights (or a camera flash...) - Ben Delaney / Immediate Media
Giro also went big on knit uppers for its Empire lace-ups - Ben Delaney / Immediate Media
Giro worked with one of its suppliers for cycling-specific knits that have less stretch that athletic-shoe knits - Ben Delaney / Immediate Media
Here is what the reflective Empire looks like in daylight - Ben Delaney / Immediate Media
And here is what the reflective Empire looks like at night - Ben Delaney / Immediate Media
Or if you prefer something that shimmers in daylight, perhaps you'll like this Empire finish - Ben Delaney / Immediate Media
Crono kicks, for when you plan to win that gold medal - Ben Delaney / Immediate Media
Or, for the more conservative, the plain-old fluoro yellow Chrono - Ben Delaney / Immediate Media
Giro also has a sublimated microfiber for one of the women's Empire models - Ben Delaney / Immediate Media
Former pro cyclist Geoffroy Lequatre has a boutique brand G4, and a penchant for design - Ben Delaney / Immediate Media
No, you can't buy these from Fizik, but Lequatre is talking to a few brands about potential collaborations - Ben Delaney / Immediate Media
Northwave rolled out this Extreme RR GTX winter cycling shoe with integrated GoreTex cuff at Eurobike - Ben Delaney / Immediate Media
The new Northwave Flash TH is made for fall conditions with a Thinsulate 200g lining - Ben Delaney / Immediate Media
Lake is playing around with microfiber treatments. Because shiny - Ben Delaney / Immediate Media
Okay, not shiny, but Lake still has Ben Berden's monster-cross shoes in the line - Ben Delaney / Immediate Media
Do shiny shoes make you angry? Then how about some lace-up boots with nasty toe spikes? - Ben Delaney / Immediate Media
Although more subdued than Giro's offerings, Fizik also came to Eurobike with knit shoes - Ben Delaney / Immediate Media
Note how airy the knit is - Ben Delaney / Immediate Media
Fizik's Infinito R1 with knit - Ben Delaney / Immediate Media
Pearl Izumi reworked its P.R.O. Leader for 2018 - Ben Delaney / Immediate Media
Pearl's ultra-thin sole requires a bit of finishing where the upper wraps around the carbon - so why not make that finish bling? - Ben Delaney / Immediate Media
Vittoria showed a prototype Velar. Microfiber uppers open up a range of finish options - Ben Delaney / Immediate Media
Vittoria's 1976 - Ben Delaney / Immediate Media
Sidi's Shot glows by day and night - Ben Delaney / Immediate Media
Garneau won a Eurobike award with shoes that expand up to 5mm outwards at the foot's widest part - Ben Delaney / Immediate Media
Bont's new Helix features BOA wires that wrap all the way around the shoe - Ben Delaney / Immediate Media
Channels are built into the Bont Helix to guide the wrap-around BOA wires - Ben Delaney / Immediate Media
Scott's Road RC SL shoe weighs a claimed 245g in size 39 - Ben Delaney / Immediate Media
Fluoroscent's recent resurgence in cycling clothes, helmets and shoes may have recalibrated cycling's shared sense of what constitutes loud and proud. For 2018, cycling shoes have exploded into a cornucopia of shimmering, sparkling, reflective and otherwise colorful designs.
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
This website is owned and published by Our Media Ltd. www.ourmedia.co.uk
