Giant
Giant started as an original equipment manufacturer. It produced bicycles to be sold under other brand names, such as Schwinn, before becoming one of the biggest bike brands in the world.
Founded in 1972, the Taiwanese company produced its first own-brand bikes in 1981, first in Taiwan and then in Europe, North America and elsewhere around the world.
Giant went on to create iconic models, like the Cadex 980 road bike in 1987 and the ATX One DH downhill bike in the late ‘90s. Other innovations have included the Compact Road design of the late ‘90s and OverDrive tapered head tubes in 2006.
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Review | Giant TCR Advanced SL 0 Dura-Ace Di2
Is the new TCR a perfect 10?
New Giant Rev Elite MIPS helmet maximises protection and airflow while minimising weight
New model sits beneath Rev Pro in road-helmet range, providing five-star safety and MIPS at just 280g
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Iconic road bike enters its 10th generation with weight savings and aerodynamic improvements
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New Race Integrated Handlebar weighs only 256g, while Max 40 WheelSystem provides unrivalled stiffness-to-weight ratio
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Jack wraps up the CX season and gets ready to head for the beach
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A stylish helmet packed with tech
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Giant’s new Glory maintains its impressive reputation and performance
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D-Fuse tech and integrated down-tube storage inherited from Giant parent company